Cycle Highway Academy – Essen

Event details

  • Wednesday | 28/02/2018 to Thursday | 01/03/2018
  • 12:00 - 17:00
  • Essen, Germany (office building No. 3, 45128 Essen, Kronprinzenstraße 6)
  • $Registration

This third Cycle Highway Academy will be organized on the 28th of February and 1st of March 2018 in Essen. This Cycle Highway Academy will be a two-day session, focusing on the “Selling” where the tools of the Interreg NWE CHIPS project (Cycle Highway Innovation project) will be shared.

Register Online by the following link:

http://www.nweurope.eu/projects/project-search/cycle-highways-innovation-for-smarter-people-transport-and-spatial-planning/cycle-highway-academies/third-cycle-highway-academy-selling/

 

PRELIMINARY PROGRAMME

Your preparation for the Cycle Highway Academy

Every participant is invited to send video footage of 1-2 km of ‘their’ cycle highway (where quality/maturity is high… or very low, as contrast. “challenges” and “benchmarks”) including gpx track. This footage will be used during the academy to increase the level of interactivity.
Please bring warm and appropriate clothing for the cycle excursion and an umbrella as fallback.

 

Wednesday 28th February

12:00-13:00 Registration and welcome sandwiches

13:00-13:30 Introduction and meet the CHA participants

13:30-14:30 Keynote speaker Essen – RS1

14:30-14:45 Break

14:45-16:15 Business case: calculating your own CH benefits and savings.

16:15-16:30 Break

16:30-17:45 Selling your cycle highway to local decision makers

17:45-18:00 Recap of the first day

18:00-? Press conference

19:00 20-minute bus trip to restaurant – former railway station

Thursday 1st March

08:30-09:00 Registration and welcome.

09:00-09:45 Product & Service catalogue – choosing your innovative products to upgrade your cycle highway; bringing together supply and demands)

09:45-10:45 VR Living Lab: branding your cycle highway as a mobility product

10:45-11:00 Break

11:00-15:00 Cycling Excursion with stop for lunch, bikes from regional bike rental system

14:30-17:00 Campaigning: Increasing the cyclists on your cycle highway

17:00-17:30 Conclusions & recommendations on the third cycle highway academy