- Wednesday | 28/02/2018 to Thursday | 01/03/2018
- 12:00 - 17:00
- Essen, Germany (office building No. 3, 45128 Essen, Kronprinzenstraße 6)
This third Cycle Highway Academy will be organized on the 28th of February and 1st of March 2018 in Essen. This Cycle Highway Academy will be a two-day session, focusing on the “Selling” where the tools of the Interreg NWE CHIPS project (Cycle Highway Innovation project) will be shared.
Register Online by the following link:
Your preparation for the Cycle Highway Academy
Every participant is invited to send video footage of 1-2 km of ‘their’ cycle highway (where quality/maturity is high… or very low, as contrast. “challenges” and “benchmarks”) including gpx track. This footage will be used during the academy to increase the level of interactivity.
Please bring warm and appropriate clothing for the cycle excursion and an umbrella as fallback.
Wednesday 28th February
12:00-13:00 Registration and welcome sandwiches
13:00-13:30 Introduction and meet the CHA participants
13:30-14:30 Keynote speaker Essen – RS1
14:45-16:15 Business case: calculating your own CH benefits and savings.
16:30-17:45 Selling your cycle highway to local decision makers
17:45-18:00 Recap of the first day
18:00-? Press conference
19:00 20-minute bus trip to restaurant – former railway station
Thursday 1st March
08:30-09:00 Registration and welcome.
09:00-09:45 Product & Service catalogue – choosing your innovative products to upgrade your cycle highway; bringing together supply and demands)
09:45-10:45 VR Living Lab: branding your cycle highway as a mobility product
11:00-15:00 Cycling Excursion with stop for lunch, bikes from regional bike rental system
14:30-17:00 Campaigning: Increasing the cyclists on your cycle highway
17:00-17:30 Conclusions & recommendations on the third cycle highway academy